The past few years have seen significant changes in the way companies do business. Challenges such as economic downturns, decreasing revenues, and regulatory uncertainty have sparked fear among many. At the same time, the explosion of social media and smartphones have offered tremendous new opportunities.

For better or for worse, times are changing, and so is the business landscape. By definition, small businesses generally have fewer resources, financial or otherwise, at their disposable to adjust quickly or to stand firm in the face of rapid market fluctuations. Yet recognizing trends early, and responding accordingly, can mean the difference between success and failure for many small businesses.

2011 trends in marketing: It’s all about who you know

Social media marketing continues to evolve. The explosion of the social web with sites like Facebook, Twitter, and LinkedIn have changed the face of marketing. Social media provides a great way to establish company brands among large numbers of prospective customers that might not be reached otherwise. However, social media marketing strategies should be thoughtfully planned and carefully executed.

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