Santa's Supply Chain: Best in the World?

Richard Howells Richard Howells, SAP

Gartner likes to publish the Top 25 Supply Chains every year. Unfortunately, there’s one supply chain the esteemed analyst firm continues to overlook. And it just so happens to be the greatest supply chain success story of all time. I’m talking about The Santa Claus Supply Chain. Don’t believe me? Who else can claim:

  • A laser focus on the target market – Children of all ages
  • 100% perfect order rating, on-time delivery and fill rates
  • A global distribution channel that spans the world in 24 hours
  • Direct Door to Chimney Delivery Model
  • A committed workforce with zero turnover
  • The very first known supply chain to run “in the cloud”

Let’s take a closer look at Jolly St. Nick’s supply chain superiority, shall we?

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