A McKinsey study early this year suggested that just 33 percent of executives say their companies’ strategies rest on novel data and insights not available to competitors.
“One likely explanation: the widespread availability of information and adoption of sophisticated strategy frameworks creates an impression that “everyone knows what we know and is probably analyzing the data in the same ways we are.” Yet if strategists question their ability to see something that no one else does, they are less likely reach for the powerful insight that is most likely to differentiate them from competitors.”
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