Why a Data Scientist will beat a team of Copywriters at playing Google every time

Over the past quarter I have been running another one of those Google  experiments. I was trying to discover how much effort it would take to generate a significant level of traffic on the site exclusively by targeting high page rankings on Google. Hence the focus on quantity rather than quality over the past 3 months.

As I have said before obtaining high search rankings in Google is relatively easy. All you have to do is ask the right questions (i.e. Headline Hooks) and then provide the right answers (i.e. Posts). Get this equation right and the high Google page rankings should follow. Then all you have to do is count the referral traffic.

This means a good copywriter should be able to achieve a high page ranking on Google for any topic. You simply need to be asking the right questions from the audience's perspective - i.e. trying to solve the target audience's problems by thinking like a search engine.

What I continue to  question is the actual value of chasing those top page rankings on Google. That's because the one thing a good copywriter cannot deliver by achieving a high page ranking on Google is a high click-through rate (CTR) (See So what is a top page ranking on Google worth? and Why your ignition strategy isn’t going to be Google) and, needless to say, the key to achieving success on Google isn't just about obtaining high page rankings but also delivering high click-through rates (CTRs).

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